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Ideas on customer support, SaaS and growth

Essays and practical reads from the team behind Helpdesky. Looking for product documentation? That lives in the Help Center.

Which Help Scout alternatives offer unlimited seats?

Compare monthly costs for three and five users, then decide whether removing seat charges is worth changing your support workflow.

Sophie Harrington 6 min read

HelpDesky vs Freshdesk: costs and fit for a small SaaS team

Compare real monthly subscription costs for three and five users, then check AI billing, service targets and the support workflow your SaaS needs.

Oliver Whitmore 6 min read

Notion or a dedicated help centre: when should you switch?

Notion can work for a simple public FAQ. Compare the cost and customer journey before moving to a dedicated help centre with support tools.

Sophie Harrington 7 min read

When should a startup replace its shared support Gmail inbox?

A shared mailbox can work well until responsibility and customer context become hard to track. Use these buying triggers to decide what your team needs next.

Oliver Whitmore 6 min read

Bring your own AI key or pay per resolution: which costs less?

Work out what your support AI really costs: compare provider usage, billable outcomes, flat platform fees and the human work left after an answer.

Sophie Harrington 5 min read

HelpDesky vs Document360: knowledge base or support toolkit?

Compare the real work and costs behind a knowledge base: HelpDesky’s flat team price, Document360’s custom quotes, editorial governance and customer support.

Oliver Whitmore 5 min read

What is llms.txt, and is it useful for a SaaS help centre?

Learn what llms.txt can do, what it cannot prove and when a SaaS team should invest in maintaining it alongside its public documentation.

Sophie Harrington 6 min read

How can SaaS documentation become easier for ChatGPT, Claude and Perplexity to cite?

Help AI search tools find clear, accurate SaaS documentation. Separate crawler access from citation results and use a repeatable check across engines.

Oliver Whitmore 7 min read

What is the best support stack for Shopify app developers?

Build merchant support around reliable documentation, one inbox and continuing conversations. Compare the workflow, identity requirements and role of AI.

Sophie Harrington 7 min read

Contact form, AI chatbot or ticket portal: which does your SaaS need?

A form collects a question, AI tries to answer it, and a portal keeps an ongoing conversation available. Choose using the job your customer needs to complete.

Oliver Whitmore 6 min read

Which free help desks include AI answers, and what are the limits?

Free AI support can mean recurring credits, a limited trial or a free platform with separate model costs. Here is how to compare the allowances fairly.

Sophie Harrington 6 min read

How much should a small SaaS spend on support software?

A practical budget worksheet for small SaaS teams, separating the help desk subscription, AI usage, setup work and the time needed to support customers.

Oliver Whitmore 7 min read